Canadian Internet usage

Online Visitation and Engagement

Q4 2012*

Canadians spend more than 41 hours per month online on their PC, representing the 2nd highest across the globe, and they rank 1st in terms of monthly pages and visits per visitor.

Average Monthly Unique Visitors
(000)
Average Monthly Hours per Visitor Average Monthly Pages per Visitor Average Monthly Visits per Visitor
Canada 25,497 41.3 3,731 101
Worldwide 1,519,489 24.6 2,278 60
China 342,334 17.6 1,621 54
United States 188,743 43.0 3,709 97
Japan 73,577 21.9 2,244 52
Russian Federation 60,922 25.0 2,835 63
Germany 52,373 24.7 2,681 64
Brazil 45,762 27.9 2,345 59
France 43,176 27.9 2,681 75
United Kingdom 39,318 38.9 3,432 88
Italy 28,653 19.0 1,908 47
* Ranking in table is based on Average Monthly Unique Visitors in Q4 2012 for selected geographies
Source: comScore, Inc., Media Metrix, WW, Home & Work, Persons: 15+, Monthly Q4 Avg. 2012

Online usage patterns

Online Video Viewership and Engagement

Q4 2012*

The online video market continues to grow in Canada as long-form viewing and premium programming migrate online. Canadians rank 2nd worldwide in terms of monthly hours (25) and videos (291) per viewer. The Entertainment category saw the largest growth in number of videos viewed versus year ago.

Average Monthly Unique Viewers
(000)
Average Monthly Hours per Viewer Average Monthly Videos per Viewer
Canada 23,357 24.8 291
Worldwide 1,277,913 18.9 180
United States 164,452 21.8 288
Russian Federation 50,773 21.9 181
Germany 44,126 22.4 188
Brazil 39,672 11.4 134
France 37,609 18.7 204
United Kingdom 33,381 30.4 300
Italy 23,800 20.7 191
*Ranking in table is based on Average Monthly Unique Visitors in Q4 2012 for selected geographies
Source: comScore, Inc., Video Metrix, WW, Home & Work, Persons: 15+, Monthly Q4 Avg. 2012

Social Growth

Tumblr, Pinterest and Instagram saw huge growth in 2012 in Canada

Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, Dec-2011 to Dec-2012